L’Oreal Paris UK and Neelam Gill


In the wake of Neelam Gill’s appointment as the new ambassador for L’Oreal Paris UK, I’ve been reflecting on the brand’s message of self-worth. I’ve also been thinking about the Brand’s response to the recent acts of racism in Charlottesville and the Company’s position on discrimination lawsuits. Read on to find out what I’ve learned. Also, I’ve added my own two cents.

Neelam Gill announced as new ambassador of L’Oreal Paris UK

British-Indian model Neelam Gill has been announced as the new face of L’Oreal Paris UK. She has already made waves in her modelling career by starring in an Abercrombie & Fitch campaign. She has also worked for major brands including Dior and Burberry. Her success as a model is no surprise, as she has appeared on the front row of many fashion shows. Her new role as ambassador for the makeup brand will include a campaign for the company’s Matte Addiction lipsticks and a True Match foundation.

Aside from being an upcoming model, Gill is also an avid music fan and enjoys attending live concerts. Since becoming an international star, Gill has managed to break into the A-list of the modeling industry. Her other new role includes hosting Justin Bieber’s ‘Purpose’ tour in the UK. Now that she’s an ambassador of L’Oreal Paris, she will continue to make the brand more accessible and appealing to her followers.

L’Oreal Paris’ message of self-worth

The age-old campaign ‘Because You’re Worth It’ was a rousing success during the decade of rampant consumerism and financial crash before the global recession. The ‘Because You’re Worth It’ slogan was cleverly manipulative and perfectly captured the era’s self-absorbed mindset. L’Oreal UK was one of the first beauty brands to embrace the ‘Be Your Best Self’ message and has since continued the initiative.

The campaign aims to promote a woman’s innate value and belief in her own worth. The message is delivered by L’Oreal ambassadors who share testimonials about their own experiences with the campaign. Last year’s campaign featured actress Viola Davis, and this year, the message is being carried forward with Kate Winslet, Liya Kebede, Nikolaj Coster-Waldau, Camila Cabello, and Leila Bekhti.

Brand’s response to racist acts in Charlottesville

The LOreal Paris UK company has been called out for its response to the racist acts in Charlottesville. The brand fired its trans woman employee for speaking out against systemic racism. However, the company didn’t seem to understand the evolution of the race conversation. The company’s statement that Ms Bergdorf’s comments were “at odds with their values” amounts to reverse racism. The brand’s response to the Charlottesville incident is a sign of its deep, ingrained racism.

L’Oreal has since sacked Munroe Bergdorf as the face of its True Match campaign. The company removed the video from its YouTube page and said the company will no longer work with Bergdorf. In a statement, L’Oreal said that Bergdorf’s statements were inconsistent with the values of the company. Nevertheless, the company’s response to the Charlottesville events is still an interesting one.

Company’s stance on discrimination lawsuits

One woman who recently filed a discrimination lawsuit against L’Oreal Paris UK argues that the cosmetics company did not respond to her complaint. Amanda Johnson claimed she was fired because she complained of sex, disability and race discrimination. The company has since apologized and apologised, but Johnson’s case is a cautionary tale. Read on to find out what L’Oreal has to say about the situation.

A former employee said the company’s culture was abusive. She and three other former employees described the culture as “toxic,” and said the stress caused them to suffer mental health issues. One employee claimed that she had to work extremely long hours, often in the dark, and slept in her car if she was working late. Other former employees cited high workloads and a fear of retaliation.

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